Instead of using your social platforms to broadcast, try to use them to join conversations that are already happening. Many others are leaving. Whatever your social media goals are, what matters is that you bring value to your audience. Your social media profiles are an extension of your brand, and although you’re restricted by the format of the social platform you’re posting to, you still have creative control over your brand voice and tone. Avoid Big Platforms. So, before posting a selfie, consider if you are OK with being seen like that in the office. Just sayin’. Cookies help us provide, protect and improve our products and services. 8. Not so with your business account. - and why you should create informative, meaningful and engaging copy. Here's the thing: when you post bad content to your social media channels, you run the risk of overshadowing all the hard work you’ve put into building your presence, and establishing connection with your online audience. Instead, sense-check your content for neutrality before you publish it to your social feeds. It’s an understatement to say that these are two topics that people tend to feel very passionate about. 24 Big Mistakes You Should Avoid in Content Marketing Editor’s note: Though blunders, overestimations, flubs, and missteps always pop up, we brought back this article to help you identify what content marketing mistakes you can avoid (or fix ). If you treat them politely and respectfully - and if possible take it offline - then you might even find that you win them back. It gets worse with copyrighted images. At the moment, we are referring to frequency, not content type. 3. It's bad enough if you do it for images. Join 50,000+ fellow SEO marketers!Get SEOPressor latest insights straight to your inbox.Enter your email address below: SEOPressor helps you to optimize your on-page SEO for higher & improved search ranking. Just like any bad habit, it’s tempting: it keeps your accounts active, saves time, and makes it easy to share your content widely. Next time you see some content you’d like to share, use it as an opportunity to connect. Would you like to try out this, How To Win Every Argument On Social Media – The…, The Complete Guide To Social Media Writing, Snapchat For Business: The Ultimate Guide For Marketers. If 1 in 4 young adults regret some posts on social media, I expect it’s the same, or higher, for many older adults. Posting bland images of your products. New Blog Posts: Link to a post you’ve just published so your readers can avoid regularly refreshing your blog. If a dissatisfied customer is complaining about you on their Twitter feed, then resist the temptation to fire back. It goes without saying that all social networks are different. Subscribe and receive exclusive insider tips and tricks on SEO.Delivered to you right from the industry’s best SEO team. Suhaib Mohammed August 9, 2019. You should not post exactly the same blog article on more than one site. Social Media: Best And Worst Times To Post ( + The Science Behind It), how you can market your business on Snapchat here, How To Choose The Best Social Media For Your Business, How To Win Every Argument On Social Media – The Art Of Arguing. 2) Consider content relevancy and trending topics. Professionals are consumers, too. Here are different types of post you should never put up on social media to avoid damaging your brand or losing followers. Here are some examples of LinkedIn status updates with controversial or … Weekends are usually a poor time to post content as well since you’ll get minimal engagement unless you post between the small time frame of 12:00PM to 1:00AM . They speak to different demographics for one thing, and they each lend themselves to different content. The free newsletter covering the top industry headlines, By signing up to receive our newsletter, you agree to our, Facebook Warns of Impacts to Messenger API Usage in Europe Due to GDPR, 25 Predictions for Social Media Marketing in 2021, YouTube Shares New Insights into Emerging Video Trends, LinkedIn Adds New 'Products' Tab on Company Pages to Highlight Specific Products, Social Media Competitor Analysis in 10 Steps [Infographic], The Two Must-Have Pillars of Email Marketing for Retail Brands, 2020 Audience Insights for B2B Marketing in the Year of Disruption, Developments and Trends in Holiday Shopping, Social Media Today's #SMTLive Holiday Party, Reddit Announces New Partnership with Moat to Provide Third Party Verification on Ad Metrics, Facebook Goes on the Offensive Against Apple Over Coming Changes to In-App Data Tracking, 5 should be curation -  sharing others’ content, 3 should be creation - relevant content you’ve produced yourself, 2 should be humanization - personal, fun and relaxed content that humanizes your brand. In this post we'll explain what it is - it's not only pages with little content! Please, for the love of your readers, do not prevent right clicking in general. In addition to a metrics-driven selection approach, you should also consider content relevancy and trending topics. Similarly, when you hit save on a Word doc, you have a copyright to that content. Your motives may be good but you will unknowingly do something wrong. Although you want to maintain a consistent brand voice, it’s a mistake to post exactly the same content across all platforms. Some brands make the mistake of assuming that what’s valuable to them is also important to their audience, and they use their social platforms to broadcast, to “sell, sell, sell”, rather than considering what really matters to people they're trying to reach. Even if you are a religious or political organization, posting issues that can be controversial runs a big risk of turning people away. When you’re posting regularly to social media, it can be easy to get into bad habits, and brands often make the mistake of thinking that posting any (substandard) content is better than posting none at all. So if you take a photo with your digital camera, you have the rights to that photo immediately. Most marketers think that any content will drive traffic. Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. No one enjoys it. 7. Or not at all. It means “not safe for work,” or content you probably don’t want your co-workers or boss knowing you’ve viewed. I highly recommend that you give this tool a try!” April 23, 2018. 2. And, Google is passionate about content that users like, read, share and comment on. Whether you want it to be 70:30 or 50:50, it should depend on the community you are targeting: the more diverse the community, the more external content you should be posting. Using filters to block explicit content and having frank conversations are just a few ways you equip them with tools to deal with it. Copyright © 2020 SEOPressor. Instead, be sure to get your images from open-source websites, such as Creative Commons, and follow the instructions for crediting the source. Here are just a few reasons: 1. Making a mistake in your content - either a simple typo or a full-blown grammar gaff - can look as though you don’t care. content that appears on the Internet in more than one place The good news is that with a little planning, you can avoid these five common barriers to success. B2C brands c… Whenever you post content that’s overtly political or religious, you’re unlikely to connect with all of your audience, and you're bound to be either irrelevant or offensive to those who don’t share your views. 2. Use The New AI-Powered SEO Suite to achieve these: You can create SEO optimized content easily, You can focus on delivering audience-centric content, You can convince your readers to take action, You can discover untapped keyword opportunities, You can see competitor's winning keywords, You can skip the guesswork and get SEO guidance. When you’re drafting your content, make sure you proofread your copy before you publish. Linkedin is the second-most favorable content channelfor sharing business-related content, with the first being email. Religion and politics are two subject areas that people feel very strongly about. Or even better, share it with a colleague to proofread before posting. Religious or Political Views. The team from Red Website Design share eight things to avoid posting on social media in this infographic. After all, nobody wastes time on generic content … A snapshot on the beach is probably fine but it's alarming how many people think nothing of posting photos of themselves in their underwear (or less!). Do not be the spokesperson for such content. To fight low reach numbers, share it … There should always be a healthy ratio between your own product content and external content that you post. There’s nothing wrong with sharing other people’s content - in fact, I’d advise that you actively do this. Helpful Content Excerpts: Tease your audience’s curiosity by sharing informative passages or statistics from your website copy or content. Let’s jump right in. 5 Common Mistakes You Should Avoid When Posting on Social Media; Using stock images. B2C Social Media Marketing: 3 Dumb Mistakes to Avoid When Posting Instagram Content. 61 million of its users are senior-level executives, while another 40 millionare in decision-making positions. Make sure that the content you publish stays as close to these styles and themes as possible. If you’re an SEO company, posting about PPC likely won’t draw the right kind of traffic. Unfortunately, online posting also opens the door for a whole series of potential wrongdoings, from slander and online bullying, to identity theft and crimes that target young people. More than 50% of all social trafficto B2B sites comes from LinkedIn. Even if you have roughly the same thing to say, make sure that your message fits with the style and tone of each platform. Avoid posting before 8:00AM or after 8:00PM on any day of the week. Next time you post, do some hashtag research first to ensure that the ones you’ve selected are relevant to your audience, and to your content - and that you’re following up to date best practices. 4. ... try to post content that aligns with your marketing goals. Sometimes we can overreact and do things we'll later regret. The platform is replete with the types of people who have the ability to authorize spending on your products and services. Hey there! The volume of content produced nowadays is so large, there is no way posting on just Facebook, Instagram, Medium and so on and so forth, will do the trick. Website's Ranking, Traffic & Conversions? Draw in customers at the peak times we found above, or consider posting during the times with the most reliable engagement, from Monday through Thursday, 8 a.m.–8 p.m. To avoid the lowest engagement times, don’t schedule before 6 a.m. and after 10 p.m. every day. This is because when you post bad content on social media, it overshadows all the effort into building your online presence and brand. For all its advantages, a content marketing program does come with some challenges. Here’s a quick summary: Negative posts about customers or clients; Irrelevant viral content; Political or religious posts; Content that isn’t properly proofread or edited; Too much overtly promotional content; Content inconsistent with branding How to avoid it Find more channels to post your content in. Categories . There are exceptions, especially in the modern age where consumers are looking to connect with brands that take a stance on certain issues. In a nutshell, any original image, writing, or recording in a fixed medium (written down or saved as a file) is protected by copyright law. - Jesse J. Still, these days, most of us want to and do post online. Listen to what your audience is already discussing, read what influencers are writing -then pitch your content to respond to these cues. 50 percent of the American population is located in the Eastern Timezone. Subscribe to Social Media Today: Subscribe to Social Media Today to get the must-read news & insights in your inbox. She has an interest in learning about the science of marketing and the creativity that businesses use to transform themselves into purple cows. If you use an image in your content you’re not legally entitled to use, then you could come under some serious legal fire. When you’re planning out your social content, revisit your brand personas. Ditto Yahoo, Outlook.com, or basically any other major corporation. The Internet is a public place, even when you think you are sharing privately. To avoid losing any followers, let’s take a look at some content you should stop posting on social media. The only notable exceptions are when you create something for work (your employer would own it), or when you use something th… You should avoid thin content on your website. Facebook is being forced to limit access to the Messenger API in Europe due to data privacy regulations. The same goes for quotes - inspirational quotes have their place, but when you don’t name the quote source, it looks sloppy. This is the only SEO suite you will ever need. On your personal social media account, you can post any time the mood strikes you. Research shows that the most popular time to tweet is between noon and 1 p.m., while the least popular time is between 3 a.m. and 4 a.m. Discover announcements from companies in your industry. "Adult" Content. But many of you that write for the ERP/CRM Software Blogs also write for your own company blog sites. Cross-posting is the act of sharing the exact same post across different social media platforms, or on the same account multiple times. Unless you’re a political or religious organization (and even then, it’s advised to take caution), avoid publishing anything that could be controversial - otherwise you risk offending and losing followers. Be a … It’s all about three dumb mistakes to avoid when posting your next Instagram content. Alternatively, post the content to your profile and include the social media handle of the source. No, social media comments aren’t a ranking factor, but a post that generates a lot of comments (50 or more) signals to Google that users love it. Overly Promotional Content. Social Media Tracker from SEMrush is a tool that can help - it will analyze your (and your competitors’) audience preferences so that you can start delivering content they’ll enjoy: There’s a time and a place for voicing concerns about your clients or competitors - and it’s not on social media. Unless you’re a political or religious organization (and even then, it’s advised to take caution), avoid publishing anything that could be controversial - otherwise you risk offending and losing followers. Vivian is an anthropologist lost in the world of digital marketing. 4. In fact, depending on your content strategy and marketing goals, updating content for the sake of these two variables may actually trump a metrics-driven approach from time to time. Best times to post on Twitter Best times: Wednesday and Friday at 9 a.m. So tweeting during the lunch hour may provide … Click the “share” button on that content so that its source will automatically be included in your post. So every so often, you snap a piece of your clothing line and post it on your Instagram page. If you prevent right click on your entire website, I'm leaving. It is better to avoid posting (or even commenting) on these types of posts altogether. But take care - chances are, your audience has already seen it, and you reposting is only dumbing down the rest of your activity. That said, if you stuff your social content with reams of irrelevant hashtags, then you’ll risk making your post unreadable, and diluting the importance of the more relevant ones. ...help you check your website and tell you exactly how to rank higher? It works. There are plenty of articles online giving you all the scary reasons. Digital Marketing; Social Media; Tags . Avoid sharing or sharing information that you did not verify or that is a suspicious source. Instead, plan your content in advance to make sure that what you post is relevant to your audience. 5. But so many brands copy content directly from other sources, without crediting them. Think about what they would be saying on social media and how they’d be saying it. So, here at Scambusters, we’ve put together our 10 Rules to make online posting safer. Navigate our advice hub to learn about the potential risks of inappropriate content and what practical tips you can take to give your child a safer online experience. Hashtags are super useful - they help to increase the visibility and shareability of your content across social media, they let you grow your audience, and they can open your content up to greater discussion. Look no further! Instead, sense-check your content for … Facebook and Instagram are powerful, sure, but did you try LinkedIn? Duplicate content is bad. Want to share a company announcement with your peers? How to Avoid Content Confusion When Posting on LinkedIn. Find out if your content iswell-optimized for better ranking. 3. Voicing personal opinions. Are You Still Looking For Ways To ImproveYour Website's Ranking, Traffic & Conversions? It’s tempting to resort to sharing the latest viral meme when you’re low on time and your social feeds are looking empty. These two areas can be offensive to people who do not share the same beliefs. Drowning out your message with too many hashtags. On the contrary, posting negative, irrelevant or clumsy content can damage your brand, and lose you valuable followers. Posting content that you think is interesting won’t necessarily draw the same appeal to your customer or visitor base. 10 Tips To Avoid Posting Something You Might Regret. It may be worth considering the 5-3-2 rule, which states that for every 10 posts you publish: Religion and politics are two subject areas that people feel very strongly about. Since this kind of content is highly emotional and personal—and also has the ability to create a lot of controversy—many professionals feel that this type of content is best left off LinkedIn. But the more divisive elements need very careful consideration. In fact, you share 3-7 content a day. Excess publications. 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